Allow me to use that have to educate the most logical and the easy way locate an agency. Notice I did not say “easiest”. It’s never easy. You’re developing a relationship where you’ll need to (to some degree) bare your company’s “soul”.
Know what you would like the advertising/marketing/digital promotion to complete particularly. Understand what problem are you currently fixing, what chance are character creator currently recording and explain this clearly. You realize your organization, your brand, your achievements, your flops, you realize why you need to do your work. You realize your competitors as well as your clients. Profits staff knows what type of pitch works and just what doesn’t. Use that understanding to create an RFP (request proposal) with just as much detail as you possibly can therefore the agency can intelligently react to your needs and wants.
blindfolded-suitsBe upfront regarding your real budget.
Why some clients wish to play a speculating character creator with this particular number happens to be a mysterious in my experience. You clearly know that you would like to market (widget example again) 50,000 icons at $1 each and you’re prepared to invest $5,000 to achieve that, so tell the company that’s your number for roi. Equally clearly, you would like probably the most persuasive communication you will get for the dollar – but making the company guess isn’t going to obtain it. It’ll just result in both frustration and confusion – it’s pointless and. Show the company what you would like. If you’ve seen something like, let them know. Question them whether they can do this for $5,000.
Tell the company that which you have and the thing you need. Do you want a script? Music? Storyboard? Have you got files they are able to use? Have you got competitive information?
Tell the company you shouldn’t purchase days of research, you’ll need a creative brief in 72 hours. Remember #1 Know what you would like? Share that information using the agency, don’t allow them to spend a part of your $5,000 on their own boilerplate processes.