This web developer can help you most abundant in important factor you most likely are not doing for the MailChimp e-newsletter: making certain its delivery. In case your e-newsletter isn’t being shipped, then no training, or tips, or marketing tactics will matter.
Making certain delivery essentially implies that you need to prove that you’re whom you say you’re, where your current web developer address is worried because spammers and spoofers prefer to use the other party’s emails to push their evil agendas. To avert this, you need to use MailChimp’s authentication techniques, which is sort of a license plate for the email. It possesses a trackable identifier that shows your customers that you’re legit.
Web developer hosts like Gmail, Hotmail, as well as America online all find out in case your email domain includes a DKIM record (see: Authenticating your domain further lower within this publish to learn to utilize it).
Based on OpenDKIM, web developer authentication has leaped from 53% in 2015 to 67% to date in 2016. So, should you haven’t both verified and authenticated your email domain for the e-newsletter, you’re within the minority. ISPs are speaking about obstructing unsigned email blasts, because of the massive levels of email phishing that presently exist.
Thankfully, it just takes a little bit of proof. In other words, showing that the current web developer address and domain fit in with you. You just do that once (unless of course you alter your website name).
Why it’s vital that you verify and authenticate
Authenticating your domain and web developer proves for your customers that you’re whom you say you’re.
Additionally, it proves to MailChimp that they’ll trust you sufficient to exhibit your current email address without a lot of “via mail13.wdc01.rsgsv.net” that typically turns up beside your company name in Gmail, such as the image below.
Talking about Gmail, should you authenticate your domain, then web developer will believe in emails enough to instantly load images (rather than asking your customers if they would like to each time). They can authored about this here.